Elite strength for 40 and beyond

Your best years are ahead. Train like it.

For accomplished people over 40 who refuse to slow down. A premium strength programme built around your experience, your schedule and the life you’ve built.

  • Periodised with planned deloads — like pro athletes
  • Built around a demanding schedule
  • Recovery engineered, not guessed

Most programmes are written for 22-year-olds with free evenings.

  • Six days a week doesn’t fit a business, a family and a commute.
  • Max-effort-every-session plans leave you too sore to come back.
  • “Gentle” plans that assume you can’t lift anything. Insulting.

The Fit40Strong system

You’re not starting over. You’re building forward.

  1. 01

    Tell it where you are

    Returning, training now or starting out — and how you like to train.

  2. 02

    Get a schedule you’ll keep

    Two to four sessions a week, at a length that fits.

  3. 03

    Train with purpose

    Warm-up and mobility built in, then the lifts that build lasting strength.

  4. 04

    Progress steadily

    Small, repeatable steps and planned lighter weeks.

Built for adults over 40 — returning, continuing or starting — who want strength, muscle and capability that lasts, trained around a real life.

  • Consistency first

    Weeks trained and sessions completed lead the dashboard — they drive everything else.

  • Your preferences

    Barbell, mixed or joint-friendly, chosen by you.

  • Deloads planned

    Lighter weeks scheduled — the way pro athletes extend their careers.

  • Capability work

    Carries, single-leg and balance — strength you use every day.

Members only · apply in 30 seconds · preview your plan first

Build around your life

Your experience, schedule and preferences shape the plan.

Step 1 of 2 · Membership application

Fit40Strong is built for people who commit. Three questions — then your plan.

1. How many sessions a week will you commit to — every week?
2. The system runs on your data. Will you log every working set?
3. What best describes you?

Fit40Strong is for you if…

  • You’re 40+, accomplished, and not slowing down
  • You have 2–4 sessions a week, and you protect them
  • You want a plan that respects your experience

Not for everyone. Not for you if…

  • You want a medical rehab programme — see a physiotherapist
  • You want a six-week shred

Two ways in. Choose your commitment.

Starter

€9.99 once

  • Your 4-week plan and nutrition targets
  • Guided sessions with last time filled in
  • Rest timer and full logbook
  • Automatic personal records
Start with Starter

Premium · monthly

€24.99 /month

  • Adaptive programming around your schedule
  • Progression with planned deloads
  • A coach who works with your preferences
Build my programme

Premium · annual

€199.99 /year

€16.67/month · save 33%

  • Everything in Premium
Join annually
What is included in Starter and Premium
FeatureStarterPremium
Your 4-week plan
Calorie and protein targets
Guided sessions with last time filled in
Rest timer and full logbook
Automatic personal records
Next-session targets
Strength trends and volume analysis
Plan adaptation
Plateau analysis
Coach chat
Physique analysis

14-day money-back guarantee on Premium · cancel any time · tax included

Who’s behind Fit40Strong?

Fit40Strong is built and operated by Conjora Limited, a registered Irish company. Payments are processed securely by Stripe on our behalf — Conjora is the name you’ll see on your card statement.

🇮🇪 Irish company🔒 Secure Stripe checkout↩️ 14-day money-back guarantee — cancel any time.
Refund policy · Terms · Privacy

Questions

Is it too late to build muscle after 40?

No. Muscle and strength respond to training at any age. Progress depends far more on consistency, effort and recovery than on your date of birth.

I have an old injury. Can I still use it?

You can tell the plan which movements to avoid and it will substitute them. It’s not a rehab programme — for anything current or painful, see a physiotherapist first.

Do I need an account before seeing my plan?

No. Answer the questions, see your actual generated plan, then choose Starter or membership to save it and start training.

How does it know what weight I should lift?

From your own logged sets, not from a model guessing. It uses double progression: you work up within your rep range at a fixed weight, and once every working set reaches the top of that range, the weight goes up by the right step for that lift. If a lift has not moved for three sessions it says so and suggests backing off.

What do I get for €9.99?

Starter is a one-off €9.99 with no subscription: your 4-week plan and nutrition targets, guided workout mode with last session’s numbers filled in, the rest timer, automatic personal records and your full logbook. Premium works out what to lift next and why, charts trends, adapts your plan from your log, and adds the AI coach.

Is this medical advice?

No. Plans and targets are general fitness guidance. If you have a medical condition, an injury, are pregnant, or have a history of disordered eating, talk to a qualified professional before starting.

What happens to my data?

Your details are used to build and adapt your plan. Plans are generated through our AI provider; we do not sell your data or use it for advertising, and you can delete your account at any time.

Your best years are ahead. Train like it.

Build my programme